medium is the message

Google's Whitehouse omnipresence has prompted the president

to assign them an ambassador. ( spoof)

The phrase was introduced in his most widely known book, Understanding Media: The Extensions of Man published in 1964.^[1] McLuhan proposes that a medium itself, not the content it carries, should be the focus of study. He said that a medium affects the society in which it plays a role not only by the content delivered over the medium, but also by the characteristics of the medium itself.  source: Wikipedia